This 10,000-square-foot oasis, which can comfortably accommodate 1,000 patrons, offers a relaxing space to enjoy live music from the main and local stages. With ample seating, lounge areas, and an 80-foot bar, it's the perfect spot for a beer, wine, or seltzer while staying covered and taking in the main stage. Festival and band merch will also be available to browse.

The tasting experience of Hoochenanny’s World of Whiskey features five unique experiences throughout the space where about 30 national and regional distillers will be on-hand under the 8,700-square-foot tent. A Tasting Pass or VIP Pass that includes access to the World of Whiskey allows up to 20 tastings per patron. Additional tastings can be purchased on-site during the event. Learn more

Step into the VIP Loft, a two-story, 5,000-square-foot oasis offering a bird’s-eye view of the Festival Stages or exclusive access to the VIP Bridge for the best Main Stage experience. Indulge in sit-down dining, a full cash cocktail bar, plush seating with a cigar bar, and exclusive whiskey tastings. Stay comfortable with climate-controlled luxury restrooms while soaking in the ultimate festival experience.

Relax with a craft cocktail (served in a real glass) and enjoy a laid-back atmosphere with a perfect view of the main stage—ideal for those who prefer their music with a touch of chill—under a 1,650-square-foot tent. This posh space is available to all guests on a first-come, first-served basis and can accommodate about 300 people.

Slip behind the curtain and into a Prohibition-era dream. A hidden gem where bourbon flows like secrets and bootleg cocktails make you feel like you’ve stepped back in time.

The Main Stage is where the big moments happen. With top-notch production, vibrant lights, and sound that fills the air, this stage sets the tone for an unforgettable festival experience. Over three days, 7 incredible acts will take the spotlight, bringing their unique energy to create a show you won’t forget. This is where the magic of Hoochenanny truly comes to life.

Sample NYS and northeast brews poured to perfection inside an 1,800-square-foot tent, just steps from the action. FREE for all patrons, the bold flavors of craft beer harmonize perfectly with the music and whiskey that fuel Hoochenanny.

The Side Stage at Hoochenanny is where the action never stops! With 11 incredible acts over three days, this stage will feature a mix of international, national, and regional talent that’ll keep you rocking from start to finish. Located right next to the main stage, you’ll get to jump back and forth between two epic sound experiences without missing a beat. Whether it’s an up-and-coming artist or a familiar face, the Side Stage offers a chance to catch raw, live energy that’s sure to make you want more!

The Barrel Bistro is where flavor meets festival vibes. It’s not your typical food court – instead, you’ll find a vibrant lineup of Rochester’s best local food vendors, offering everything from savory bites to sweet treats that’ll hit the spot and help soak up all the good drinks. Local vendors can here visit to apply.

Under the shade of a sailcloth tent, discover unique treasures handcrafted by local artists. Meet the makers, hear their stories, and take home something rare, raw, and one-of-a-kind. To apply to be an artisan, visit here.