HOOCHENANNY is a raucous, whiskey-soaked hymn to the grit and glory of American craftsmanship. For three days, the bourbon flows like the Mississippi, and the music howls like a midnight freight train. This is not just a festival: it is a full-throttle revival of soul and spirit, where local legends rub elbows with global stars.
Step right up, folks! Gather ‘round, the curious and the
bold! Here, we’re in the business of conjuring the peculiar, the one-of-a-kind, the beautifully offbeat. We’re the keepers of a carnival for the soul, spinning moments so rich and strange, they stick to your ribs like a good story on a rainy night.
This ain’t just a gathering—it’s a haven for the tastemakers, music lovers, the tall-tale tellers, the hungry wanderers, the dreamers with paint-stained hands, the masses chasing rhythm, and the critics who know a diamond from a pebble.
Come as you are, leave with a little magic under your fingernails.
We’re slingin’ a steady stream of live, gut-punchin’, soul-shakin’ tunes—straight from the heart of regional renegades and national legends. Night after night, the lineup’ll hit you like a shot of the good stuff: bold, brassy, and unforgettable. This ain’t your run-of-the-mill festival—The world’s never seen a lineup like this, and we aim to leave ‘em jaw-dropped and hungry for more.
Step into our world, where whiskey reigns and the barrels breathe life into every pour. We’re talkin’ NY-crafted spirits, bold wines, hearty brews, and the finest white-oak-aged libations east and west of the Mississippi. A toast to the craft and the craftsmen, with a tip of the hat to national distillers bringing their magic to the mix.
Here, the old-school shakes hands with the avant-garde. We honor the timeworn and true but toss in a twist—blurring lines, bending rules, and stitching disciplines together like patchwork on a rebel’s coat. This is where locals and wanderers collide, exploring the wild frontier of maker culture and the mavericks who are redefining it.
Dive headfirst into the amber glow of our “World of Whiskey Tasting Room.” It’s a journey through the dark, sweet, and smoky trails of whiskey’s rich past and promising future. Whether you’re a seasoned sipper or a wide-eyed wanderer, you’ll learn from the best—sharing stories, raising glasses, and savoring every drop of Made in NY craft whiskey alongside curated national selections. History, cocktails, and camaraderie, all served neat.
This year, the festival is joining forces with Make-A-Wish, the Lou Gramm Foundation, and Endless Highway, uniting with organizations that bring hope and change to those who need it most. While whiskey and music are at the core of what we do, we believe in using our platform to make a lasting impact. Through these partnerships, we’re weaving a spirit of giving into the festival experience, creating opportunities to support meaningful causes. Details on how each organization will be involved will be announced soon.
