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Concert Pavilion

Rain or shine, this 13,000-square-foot oasis keeps you cozy and dry while you soak in the music. With plenty of seating, lounge comforts, and a bar stretching a whopping 80 feet long, it’s the perfect perch for a beer, wine, or seltzer while watching the main stage under cover.
Whiskey Tasting Experience

Hoochenanny’s World of Whiskey – It’s a history lesson with a buzz. This whiskey wonderland features artifacts, graphics, and seminars from masters of the craft. Taste the past, sip the future, and hear the stories that make the amber nectar sing. Taste the offerings of 50 local and national distillers, enjoy libations at two unique cocktail lounge experiences, and visit the Bourbon Broadcast to enjoy live interviews with the who’s who in the distilling world.
Double Decker VIP Experience

VIP Loft - Double Decker Tent – Wanna rise above the rabble? Climb on up to this two-story haven of indulgence. Sit-down dining, cushy lounge seating, climate control, a full-service bar, and staff to pamper you beyond all pamperin'. You can sip a cocktail while enjoying the view or unwind with a massage or a freshly rolled cigar. For the high rollers, this is the lap of luxury.
Stageview Cocktail Lounge

For a slower pace, grab a real craft cocktail (in a real glass, no less) and kick back with a view of the main stage, tuned just right for those who like their music with a side of chill.
The Rarities Speakeasy Club

Slip behind the curtain and into a Prohibition-era dream. A hidden gem where bourbon flows like secrets and bootleg cocktails make you feel like you’ve stepped back in time.
Stageline 320 Main Stage

Major Stage – A thunderous altar to music, decked out with jaw-dropping production, mind bending lights, and sound that rumbles like a freight train. With space for 6,000 souls to dance, cheer, and lose themselves, this is where the magic happens.
Cask & Craft Tasting Room

Local and national brews poured to perfection, nestled close to the action. The bold flavors of craft beer pair like a love song with the music and whiskey that fuel Hoochenanny.
Stageline 100 Local Stage

Calling All Rochester Bands: Pour Your Talent Into the Hoochenanny Stage!
Rochester bands, it’s time to barrel-proof your sound and serve up your best shot! We’re calling on local music makers to join the lineup alongside national and regional headliners at the 2025 Hoochenanny Whiskey and Music Festival. Submit your electronic press kits (EPKs) now to bookings@hoochenanny.com by Saturday, Feb. 15, midnight Eastern time. Please be sure to include your bio, high-quality press photos, music samples, and live performance videos.
The Barrel Bistro Food Experience

This ain’t your funnel cake and kettle corn scene. Wander a vibrant alley of Rochester’s finest culinary wizards, each dish crafted to elevate the festival into a feast.
Artisan's Bazaar

Under the shade of a sailcloth tent, explore treasures crafted by the hands of local artists. Chat with makers, hear their stories, and take home something rare, raw, and one-of-a-kind.