Today is last day to submit media applications—Festival runs August 8 to 10 at Camp Eastman in Irondequoit
ROCHESTER, N.Y.—August 1, 2025—With just one week to go, Camp Eastman in the Town of Irondequoit is being transformed into full-scale festival grounds for the Hoochenanny Whiskey & Music Festival, taking place August 8 to 10. Organizers today launched the official Whiskey Auction preview site and released full bar menus for the festival, including the exclusive food menu for pass holders in the two-story VIP Loft tent.
The Whiskey Auction, which opens for bidding when the festival begins next Friday, features a curated collection of rare bottles, limited releases, signed guitars, and other music memorabilia. All proceeds will benefit Endless Highway, the Lou Gramm Foundation, and Make-A-Wish Western NY. For details, visit: hoochenanny.com/whiskey-auction.
Festivalgoers can now also browse menus for bars across the grounds, including featured cocktails, beer selections, and whiskey pours available throughout the World of Whiskey tent, Stageview Cocktail Lounge, Lager Land, and more. VIP pass holders will enjoy elevated amenities and a premium food and beverage experience, with counter-service dining available for purchase from Farmhouse Table Food, plus daily happy hours and exclusive whiskey tastings.
Applications are due today, August 1, and are open to working media, including reporters, photographers, and videographers representing print, broadcast, and digital outlets. Credentialed media will have access to designated areas at the festival to cover performances, experiences, and on-site activations. To apply visit: hoochenanny.com/media-application.
Entry Guide Now Available for Pass Holders
The Hoochenanny entry guide is available at hoochenanny.com/entry, providing guests with all essential arrival and access information. The guide outlines what to know before you go, including entry procedures, wristband policies, parking details, box office guidance, and festival hours for each day. Pass holders are strongly encouraged to download the AXS mobile app and sign in before arriving, as all passes will be scanned at the gate. The guide also includes important reminders about valid ID, no re-entry, and designated entry lines by access level.
Passes will be available for purchase on-site during the festival. Guests must visit the box office and will call area, located outside the main entrance and marked by signage. Patrons are encouraged to purchase in advance to save time upon arrival, allowing them to proceed directly to entry without first stopping at the box office.
Skrewball Peanut Butter Whiskey Experience
Available exclusively to VIP pass holders adjacent to the VIP Loft, the Skrewball Peanut Butter Whiskey Experience includes a branded bar serving four signature cocktails: Skrewball Nutty Cola, PB&J, Pineapple, and Lemonade. Each is crafted with Skrewball Peanut Butter Whiskey and fresh mixers. The experience also includes a photo opportunity and surprise-and-delight offerings throughout the weekend. Note: Skrewball Whiskey contains peanut and sesame derivatives.
Concert Pavilion Bar
Open to all attendees, the Concert Pavilion bar will find a full lineup of beers, seltzers, wines, and non-alcoholic options. Beers include Genesee Beer, Genesee Light, Genesee Mango Peach Kolsch, and Genesee Non-Alcoholic. Rohrbach selections include Cosmic Krush Hazy IPA and the exclusive Hoochenanny Czech Pilsner. Featured hard seltzers and teas from Lake Hour include Watermelon Cucumber Tequila Seltzer, Peach Jasmine Vodka Seltzer, Earl Grey Vodka Iced Tea, and Raspberry Vodka Iced Tea. Wines by Copa include Chardonnay, Cabernet, and White Zinfandel. Bottled water and soda are also available. Prices range from $4 to $9. Entry
Stageview Cocktail Lounge
Also open to all festivalgoers, the Stageview Cocktail Lounge is located inside the Town of Irondequoit’s newest lodge and extends onto a custom-built platform deck constructed by the festival. It offers handcrafted cocktails including the Backyard Spritz, made with Tito’s Handmade Vodka, Aperol, orange juice, lime juice, simple syrup, and club soda. The Cherry Picker is crafted with Beefeater Gin, lemon juice, black cherry juice, and simple syrup. Smoke & Sting features Espolon Reposado Tequila, Ancho Reyes Verde, pineapple juice, lime juice, and simple syrup. The Hooch Old Fashioned includes Iron Smoke Bourbon, demerara syrup, orange bitters, and traditional bitters. Water and soda are also available.
Libations Lounge (inside the World of Whiskey tent)
Located inside the World of Whiskey tent, the Libations Lounge offers whiskey-forward cocktails including Grandpa Joe’s Manhattan with Iron Smoke Bourbon and Rattlesnake Rosie’s Apple Pie Whiskey; the Michter’s Bourbon Gold Rush; the Sunday Special with Bubba’s Pancakes and Bacon Whiskey; and the Woodinville Rye Tai. Additional options include the Chocolate Old Manhattan, Tin Cup Lemonade, and Tin Cup Mountain Mule. Guests can also enjoy Lake Hour’s full lineup of spiked sparkling waters and teas, along with Genesee Beer, Rohrbach’s IPA, water, and soda. Prices range from $4 to $14.
Rarities Bar
Located just outside the World of Whiskey tent, the Rarities Bar offers rare and premium whiskey pours, including Iron Smoke Casket Strength and Double Oaked Bourbons, Woodinville Rye, Glenmorangie single malts, Den of Thieves bourbons, Stranahan’s American Single Malts, Pinhook’s Australian collaboration, and multiple high-end Michter’s selections. Pours are priced at $5 and $10.
Site Production Underway
Festival production at Camp Eastman is underway to transform the space into a fully immersive environment. Crews are installing fencing and building out the site’s infrastructure, including tents and staging areas. The buildout will continue over the next week.
Passes are on sale now with advance pricing available through Thursday, August 7.
General admission passes are $55 for one day, $95 for two days or $135 for three days, plus fees. These include access to all music stages, food vendors, the Artisans Bazaar, beer tastings, cocktail areas and covered seating. All ages are welcome, with 21-and-older areas marked on site.
Tasting passes include everything in general admission, plus entry to the World of Whiskey for 20 curated whiskey tastings. Prices are $85 for one day, $150 for two days or $215 for three days, plus fees.
VIP passes include tasting access and additional amenities such as exclusive stage views, VIP lounges, private bars, luxury restrooms, sit-down dining and on-site parking. Prices are $160 for one day, $310 for two days or $430 for three days, plus fees.
For full details and to purchase passes, visit hoochenanny.com.
Music Lineup
The 2025 festival will feature an expanded music lineup with international, national, and regional artists performing across two stages, delivering a dynamic mix of Americana, rock, alternative, punk, outlaw country and rockabilly.
Friday, August 8: Charles Wesley Godwin, Old 97’s, The English Beat, Cristina Vane, Checks & Exes, Johnny Hart and the Mess
Saturday, August 9: Joan Jett and the Blackhearts, The Record Company, Tommy Brunett’s All-Star Cavalcade of Scoundrels featuring Andy Kim, The Jack Knives, Vandoliers, Mike Powell and The Echosound, The Isotopes, The Medicinals
Sunday, August 10: moe., Dark Star Orchestra, Galactic featuring Anjelika “Jelly” Joseph, Eggy
World of Whiskey Expands With 150+ Spirits and 30 Distillers
This year’s whiskey lineup triples in size, featuring more than 150 spirits from local, regional and national distilleries.
The World of Whiskey Tasting Experience will take place inside a 16,000-square-foot tent and include sampling stations, educational sessions and meet-the-maker opportunities with over 30 distillers. Guests can explore five themed tasting areas: Rickhouse Rendezvous, American Whiskey Journey, Rarities Bar, Libations Lounge and Fireside Chats.
Participating brands include Jefferson’s Bourbon, Iron Smoke Distillery, Michter’s, Starlight Distillery, Castle & Key, Pinhook, WhistlePig, Woodinville Whiskey Co. and dozens more.
For a full list of distillers and tasting details, visit hoochenanny.com/whiskey.
Barrel Bistro Food Lineup
The Barrel Bistro, presented by OneDigital, will feature a selection of local food vendors and trucks located directly within the festival grounds, including Compané Trattoria, Eat Greek Food Truck, Ice Cream Factory, Jaime’s Dreams Bakery, Rio Tomatlán, The Sheffield Tavern, Swan Market, Swilly’s and Whiskey River Pub & Grill.
Lager Land Beer Lineup
Lager Land will feature a selection of 12 breweries from across the Northeast, including Allagash Brewing Company, Frequentem Brewing Co., Genesee Brewing Co., Irondequoit Beer Company, Jack’s Abby Craft Lagers, Meier’s Creek Brewing Company, Prison City Brewing, Steuben Brewing Company, Strangebird Beer, Swiftwater Brewing Co., Three Heads Brewing, Tröegs Independent Brewing and Von Trapp Brewing. All guests 21 and over will receive their first five tastings free, with additional flights of five available for $10.
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