If you stepped into a whiskey time machine 10 years from now, what would you find? From new grains and American single malt to finished expressions, rapid maturation, sustainability, luxury releases, value-driven bottles, cocktails, technology, and shifting drinker behavior, this panel explores where the category is headed next. A forward-looking conversation with distillers, brand leaders, and whiskey experts on the trends, innovations, and big ideas shaping the next decade of American whiskey.
Members: Jefferson’s Bourbon, Michter’s Distillery, Skurnik Wines & Spirits, Smokin’ Tails Distillery
Moderators: JK McKnight / Brad Williams
About Fireside Chats in the World of Whiskey
Gather around for engaging, informative conversations hosted by top whiskey media personalities and a rotating cast of master distillers, blenders, brand ambassadors, and industry pros. These casual sessions offer a fun, behind-the-scenes look at the craft of whiskey making, with plenty of stories, tasting tips, and insider knowledge. It’s your chance to learn something new, ask questions, and connect with the people behind the pour.


